But what about lesser-known tricks of the trade?

Here is a little secret: the way you tag your content can have significant impact on the search-engine visibility and ranking of your website. Drupal is especially well-positioned in this regard, since it has advanced tagging and tag visualization features (e.g. tag clouds). Every tag attached to a content item leads to a “Tag Page” that is a natural “landing page” for keywords. Since these tags are links, they are eagerly followed by search crawler bots. And the tag landing pages are indexed frequently.