Tips : Creating an SEO Strategy, Part 1: What is Search Engine Optimization?

Search engine optimization goes beyond traditional marketing and advertising by providing techniques to help a site increase its organic traffic (visitors from search engines) by increasing relevance and assisting the indexing activities of search engines. Search engines use special software to index, or record, the content of your site. Much like library patrons who find books based on title, author, or subject, the search engines find websites based on the unique words (keywords) we type in.

Relevance is a website's connection or affinity with the keywords typed into a search engine. Search engines calculate the relevance using a number of criteria, including how often those keywords are used, where they are used, and the site's relationship to other websites with similar keywords.

From this we can begin formulating the basis of our SEO strategy. These three foundational elements are: content, coding, and community.

Content

People are searching for something- an answer, a recipe, a service, a product. Your content must use or pertain to the keywords people are searching for. Good content is the most important thing.

Coding

Your content is supported by a scaffolding called code- the html used to structure and present your copy to end users. That scaffolding can be optimized to help search engines better index your website.

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Courtesy : Civicactions.com