Jeff Whatcott ponders why Drupal isn't dominating the job postings for social app PHP developers.  He guesses the main problem is lack of awareness and understanding of drupal among the greater developer community. With this line of thinking, the obvious fix would be outreach and education. Personally, I'm skeptical that the developers who choose systems other than drupal do so because of lack knowledge, or awareness. I think its something far less rational..

I. Our API is Only as Powerful as the Developer's Knowledge of It.
II. Developers Hold a Deeply Held Believe that *their* tool is the best.
III. Developers Often Don't Form Opinions From Experience.
IV. Anti-PHP snobbery.
V. Drupal Doesn't Speed Up Development for Developers Who Aren't Drupal Ninjas.

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Courtesy : http://nicklewis.org